Urban Outfitters and Loft Have Joined the Clothing Rental Game


Clothing rentals services used to be a 20-something’s go-to for landing the perfect gown or suit for an upcoming special occasion, but times have changed. Now you can rent an outfit for literally anything, and mall shops like Loft and Urban Outfitters are joining the clothing rental subscription game to bring you a few pieces each month for the price of one.

Earlier this week, Urban Outfitters announced that it would be launching its very own subscription service called Nuuly this upcoming summer. With Nuuly, customers can choose up to six pieces from URBN’s in-house apparel brands—which equals up to over $800 worth of products—including UO, Anthropologie, and Free People, as well as pieces from Reebok, Fila, Champion, Levi’s, and other streetwear brands UO sells, all for just $88. Plus, Nuuly will also feature a curated collection of “rare vintage items” and designer pieces from Anna Sui, Universal Standard, Gal Meets Glam, and more.

We bring our distinctive brands and their proprietary assortments, millions of existing customer relationships with rich preference histories, long-standing brand partnerships, a broad point-of-sale distribution network, as well as deep, operational know-how and investable capital,” David Hayne, chief digital officer of URBN said in a press release. “When paired with our proven ability to develop creative lifestyle brands, we believe Nuuly is uniquely positioned to deliver the dynamic subscription rental experience the modern customer desires.”

In addition to UO, Loft’s newly launched subscription service, Infinitely Loft, allows subscribers to rent any three pieces from the brand’s plus, petite, tall and maternity offerings with unlimited swaps for $65. If you happen to love one of your picks and want to keep it forever, Loft will sell it for a discounted price.

You can sign up for Nuuly’s waitlist right now here.

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