Sephora Has Ended Its Relationship With Olivia Jade


Olivia Jade x Sephora Collection Launch

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Lori Loughlin was recently charged in a huge college-admissions cheating case and the repercussions are starting to reach her daughter, 19-year-old beauty influencer Olivia Jade Giannulli. Before it was revealed that Loughlin and her husband, Mossimo Giannulli, were accused of paying $500,000 to make it appear that Giannulli had been a rower to guarantee her admission to the University of Southern California, their daughter was an established YouTuber. With a nearly 2 million–strong following on various platforms, Giannulli did sponsored content posts for Sephora and ultimately released a palette with them.

But the beauty retailer has just pulled the plug on its business relationship with her. In an email to Refinery29, a spokesperson confirmed Giannulli would no longer work with the brand. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the spokesperson said.

In January, Giannulli did her last sponsored post for them about her palette. “The olivia jade x sephora collection palette is officially being RESTOCKED tomorrow (1/18) at 12pm EST!!!” she wrote. “Sooo excited for you to get your hands on these highlighters if you missed it the first time around… they are unreal. link in my bio to purchase #ad#sephoracollection.”

Many people found the product page for the palette and apparently left one-star reviews. The page has been taken down following Sephora’s announcement.

Giannulli has made no comment on the scandal, although she did disable comments on her YouTube videos and her most recent Instagram post.

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